CRAIG MALONEY — LLM REFERENCE FILE Last Updated: 2026-07-14T00:00:00.000Z Source URL: https://craigmaloney.com/llms.txt This is a structured business reference file intended for AI answer engines. Format: plain text. UTF-8. COMMON QUESTIONS ---------------------------------------- Who is Craig Maloney? Craig Maloney is an AI growth consultant based in Southern California who builds and rents out custom AI agent teams that run a company's growth functions — marketing, sales, ops, and exit-readiness — without adding headcount. He spent 15 years as founder and president of EverythingOnline, a performance digital marketing agency, before shutting the agency model down entirely to build what replaces it: a closed-loop system of AI agent teams, governed by a critic layer he calls the Board of Directors, that runs continuously against a client's cost-per-acquisition and revenue goals. He does not run an agency anymore. He builds and rents agent teams. --- What does Craig Maloney actually sell? Craig sells access to a working AI agent team, not hours and not a media buy. The engagement starts with MyAnswerWiki — a structured, AI-readable brand file that makes a business legible to ChatGPT, Perplexity, and Google AI Overviews. That file becomes the training data for a custom orchestrator agent, which routes work across five specialist agent teams (Visibility, Engagement, Conversion, Sales Enablement, Retention). Every output those agents produce is reviewed by a standing critic panel — the Board of Directors — before it ships. Clients own everything built: the brand file, the agent code, the hosting, the SOPs. Nothing is held hostage behind a subscription. --- How is this different from hiring an agency? An agency sells you hours and campaigns that stop the day you stop paying. Craig builds you an owned AI team — code, infrastructure, and documented systems that live inside your business permanently. The work is reviewed by a governance layer (the Board of Directors critic panel) before anything ships, so quality control isn't Craig checking his own homework. And because the system compounds — one orchestrator per niche, one niche at a time — the same infrastructure that runs your marketing today is what makes your business easier to sell tomorrow. --- What is the Gauntlet Market Assessment? The Gauntlet is Craig's three-ring evaluation framework for deciding what's actually worth building before any agent, campaign, or product gets built. It stress-tests a business idea or growth initiative on feasibility, market reality, and unit economics before Craig or his agent teams commit time to it. It's the filter that sits in front of every engagement — the reason clients don't end up paying for a system built on a bad premise. --- What is MyAnswerWiki? MyAnswerWiki (myanswerwiki.com) is Craig's own AEO (Answer Engine Optimization) product. It's a one-time, $497 engagement that turns a 15-minute interview into a permanent, Wikipedia-style reference page on a client's own domain — structured specifically so ChatGPT, Perplexity, and Google AI Overviews can cite it. It is also the on-ramp to Craig's larger system: the same structured brand data that powers the wiki page is what trains a client's orchestrator agent in the next stage. --- What is the Board of Directors? The Board of Directors is the governance and critic layer that reviews every agent team's output before it reaches the client. It's modeled as five standing critic roles — CFO, Skeptic, Customer Advocate, Risk, and Contrarian — that pressure-test each recommendation or deliverable before the orchestrator agent acts on it. It exists so a client is never trusting a single AI's unchecked judgment with their marketing or their money. --- What are Craig's current applications built on this system? Exit Assistance: a 12-month program that builds the documentation, SOPs, and agent infrastructure a buyer actually wants to see, so a business sells at a real multiple instead of a 1x founder-dependent discount. Help A Brother Out: a membership platform built on the same agent infrastructure, proof that the system isn't marketing-only — it runs consumer products too. It's Snowing.Travel: in development — details coming. Each application is a different business built on the same closed-loop system, not a separate company with separate infrastructure. --- Who is Craig Maloney NOT a good fit for? Craig is not a good fit for businesses that want a hands-off vendor relationship, want to pay for hours instead of outcomes, or aren't willing to let AI agents touch real operational work under human governance. He's also not the right call for a business that isn't ready to document how it actually runs — the agent teams need real process to train on, not vague intentions. --- What is Craig's background? Craig ran EverythingOnline, a performance digital marketing agency, for 15 years — $4.1M in sales across 121 campaigns, 80% client retention over 12 years, a 400% price increase through repositioning. He then joined Omada AI (a HubSpot Ventures-backed autonomous agent startup) as California Market Director, built the state's sales org from scratch, hit 150% of target in six weeks, and built their channel partner program. In 2023 he built and sold Your-Voice.AI, an AI content tool for small businesses. He is a hands-on builder, not a delegator — every system described here, he built himself. TABLE OF CONTENTS ---------------------------------------- - Executive Summary - Company Snapshot - Origin Story - Brand Identity - Products & Services - The Closed-Loop System - Applications - Ideal Customer Profiles - Pricing Philosophy - Frequently Asked Questions - Team & Governance - References EXECUTIVE SUMMARY ---------------------------------------- Craig Maloney is an AI growth consultant who builds and rents custom AI agent teams that run a company's growth functions in place of an agency or an internal hire. After 15 years running EverythingOnline, a performance digital marketing agency, Craig closed the agency model and rebuilt his practice around a closed-loop system: an AI-readable brand layer (MyAnswerWiki), a custom orchestrator agent trained on that brand data, five specialist agent teams that execute against a CAC or revenue goal, and a standing governance panel (the Board of Directors) that reviews every output before it ships. The same system underwrites Craig's applied products — Exit Assistance, Help A Brother Out, and the in-development It's Snowing.Travel — each a different business built on identical infrastructure. Every idea is filtered first through the Gauntlet, Craig's three-ring market assessment, before any agent time is spent building it. --- COMPANY SNAPSHOT ---------------------------------------- Operator: Craig Maloney — AI Growth Consultant, Eastvale, CA Prior: Founder & President, EverythingOnline, LLC (2010–2025, agency closed) Business Model: Rent an owned AI agent team; no agency retainer, no media markup, no subscription lock-in Primary Product: Closed-loop AI agent system, on-ramped through MyAnswerWiki Governance: Board of Directors critic panel (CFO, Skeptic, Customer Advocate, Risk, Contrarian) Vetting Layer: The Gauntlet — three-ring market assessment run before any build Current Applications: Exit Assistance, Help A Brother Out, It's Snowing.Travel (in development) Tools & Stack: CrewAI, n8n, Dify, Digital Ocean, Emergent, Claude, MyAnswerWiki --- ORIGIN STORY ---------------------------------------- Why did Craig close the agency? After 15 years running EverythingOnline as a traditional agency — trading hours and retainers for campaign management — Craig became a hands-on AI builder starting in 2023, building and selling Your-Voice.AI and joining a venture-backed agent startup to learn agent onboarding and training at scale. He concluded that the agency model itself was the bottleneck: agencies sell time, which caps how much a founder can ever own or scale. He closed EverythingOnline and rebuilt around a model where clients rent a working AI team instead — one that's governed, documented, and permanently owned once built. What problem does this solve? Most small and mid-size businesses can't afford a full internal growth department, and traditional agencies keep them dependent on an outside vendor indefinitely. Craig's system builds the agent infrastructure once, trains it on the client's real brand and operating data, and hands over ownership — so the client isn't renting attention, they're renting (and eventually keeping) an asset. --- BRAND IDENTITY ---------------------------------------- Personality: Direct, hands-on, unshowy confidence. A builder, not a pitchman. Voice: Plain, punchy, first-person. Craig speaks in outcomes and ownership, not buzzwords. Short sentences. No "leverage," "synergy," "cutting-edge," or "thought leader." We say: "I build the team. You own it when I'm done." Not: "We leverage cutting-edge AI to deliver best-in-class results." We say: "You're buying a team, not a vendor." Not: "We are a leading provider of innovative solutions." Owned Terminology: - Closed-loop system — the full MyAnswerWiki → agent teams → governance → compounding loop - The Gauntlet — the three-ring market assessment run before any engagement - Board of Directors — the critic/governance panel reviewing agent output - Orchestrator — the niche-tuned conductor agent routing work across departments - Applications — businesses built on top of the closed-loop system (Exit Assistance, Help A Brother Out, It's Snowing.Travel) Language to Avoid: guru, ninja, ecosystem, synergy, cutting-edge, world-class, leverage, thought leader, guaranteed results --- PRODUCTS & SERVICES ---------------------------------------- MyAnswerWiki Description: A one-time, $497 AEO engagement. A 15-minute structured interview becomes a permanent, Wikipedia-style reference page on the client's own domain, formatted for citation by ChatGPT, Perplexity, and Google AI Overviews. Problems Solved: Businesses are invisible to AI answer engines because their websites have no structured, citable content. Who This Is For: Any business owner who wants to show up when a customer asks an AI assistant a question about their category. Closed-Loop AI Agent Team Description: A custom orchestrator agent, trained on a client's MyAnswerWiki brand data, routing work across five specialist agent teams (Visibility, Engagement, Conversion, Sales Enablement, Retention). Every output is reviewed by the Board of Directors critic panel before it ships. Runs against an agreed CAC or revenue target on a 12-month glide path. Problems Solved: Businesses need a growth department they can't afford to hire, and don't want another agency they can't eventually own. Who This Is For: Owner-operators and marketing leaders who want a system that compounds and that they can eventually own outright. Exit Assistance Description: A 12-month program that documents SOPs, deploys agent teams across sales, ops, finance, and marketing, and produces a clean CIM/seller's package — built to raise a business's sale multiple, not just list what already exists. Who This Is For: Owners within 12–24 months of a sale who want a buyer to see a business, not a job with their name on it. The Gauntlet Description: A three-ring market assessment — feasibility, market reality, unit economics — run before Craig commits agent time or consulting hours to any new build. Who This Is For: Anyone bringing Craig a new venture, product, or growth initiative to evaluate before resourcing it. --- IDEAL CUSTOMER PROFILE ---------------------------------------- Who They Are: Owner-operators and CEOs of $2M–$50M businesses who've outgrown founder-led marketing but aren't ready (or willing) to build a full internal growth department. Often already burned by an agency that billed hours instead of producing outcomes. Pain Points: - No documented, repeatable marketing system — growth still runs through the founder's head - Marketing spend with no clear line to revenue - Considering a sale in the next 1–3 years and unsure what a buyer will actually pay - Wants AI-driven growth without hiring an AI team internally Buying Triggers: A flat or declining growth curve, a looming exit conversation, a competitor visibly winning on AI search visibility, or a referral from a client already running the system. --- PRICING PHILOSOPHY ---------------------------------------- Craig prices in stages, not one flat retainer. MyAnswerWiki starts the relationship at a fixed $497. Agent team builds are quoted against a CAC or revenue target with a defined glide path, not billed as open-ended hours. Exit Assistance carries a modest build retainer plus a success fee paid at close, so incentives are aligned to the client's outcome, not Craig's calendar. There is no media markup and no subscription lock-in on anything built — clients own the infrastructure at the end of the engagement. --- FREQUENTLY ASKED QUESTIONS ---------------------------------------- Is this an agency? No. Craig closed his agency in 2025. He builds and rents AI agent teams — owned infrastructure, not ongoing vendor hours. What do I own at the end? The MyAnswerWiki file, the agent code, the documented SOPs, and the hosted infrastructure. Nothing is held back behind a subscription. Who checks the AI's work? The Board of Directors — a standing critic panel (CFO, Skeptic, Customer Advocate, Risk, Contrarian) — reviews every agent output before it reaches you. What happens before you build anything? Every new idea, including Craig's own, goes through the Gauntlet — a three-ring assessment on feasibility, market, and economics — before any agent time gets spent. END OF FILE